Looking for a Premom alternative?
If Premom's 2023 FTC settlement over data-sharing gave you pause, Femora is the paid-only, privacy-first alternative with real expert chat.
7-day free trial · $2.99/mo or $29.99/yr · cancel anytime
The 30-second version
- Premom is free but settled with the FTC in 2023 for sharing users' health data. Femora is paid-only ($2.99/mo), so there's no ad business to feed.
- The FTC said Premom shared reproductive health data with AppsFlyer, Google, and two Chinese analytics firms. Femora ships zero third-party ad SDKs.
- Premom's strength is scanning Easy@Home ovulation strips - if that's essential to you, Premom does it and Femora doesn't.
- Femora adds real human expert chat, pregnancy, postpartum, menopause, and medication reminders.
- Femora is encrypted at rest (AES-256-GCM) with one-tap full account deletion.
If Premom's 2023 FTC settlement over data-sharing gave you pause, Femora is the paid-only, privacy-first alternative with real expert chat.
About Premom: Premom is a free ovulation and fertility tracker from Easy Healthcare, best known for scanning Easy@Home ovulation test strips. In May 2023 it settled with the FTC over sharing users' health data without consent.
Femora vs Premom - side by side
No tricks, no asterisks. Updated 2026.
| Feature | Premom | Femora |
|---|---|---|
| Price Premom is free but data-monetized | Free (ads + kit sales) | $2.99/mo (paid-only) |
| FTC privacy enforcement $200k in total penalties over data-sharing | Yes (2023 settlement) | No |
| Shared health data with third parties | Yes (AppsFlyer, Google, Chinese analytics, per FTC) | ❌ (none) |
| Third-party ad SDKs | Yes (historically) | ❌ (none) |
| OPK test-strip scanning Premom's core strength | ✅ (scans Easy@Home strips) | Manual OPK logging |
| Talk to a real human expert | ❌ | ✅ (certified health expert) |
| Period & cycle tracking | ✅ | ✅ |
| Pregnancy week-by-week | Limited | ✅ |
| Postpartum / menopause | ❌ | ✅ |
| Medication reminders | Basic | ✅ (pill packs, refill alerts, vacation mode) |
| Encrypted at rest | Post-settlement improvements | ✅ (AES-256-GCM) |
| All life stages, one app | TTC-focused | Every stage |
Prices and features sourced from each app's official site, 2026. Last verified by Femora team.
Several reasons people switch
Real reasons, not marketing fluff.
1. Paid-only means your data isn't the business model
In May 2023 the FTC alleged Premom shared users' sensitive reproductive health data with AppsFlyer, Google, and two Chinese analytics firms, and it settled for a total of $200,000 in penalties. Femora is paid-only: there's no advertising business that your cycle data could ever feed.
2. Real human experts
Premom gives you charts and test-strip scans. Femora adds a certified health expert you can text in-app - for 'is this normal?', side effects, or symptom questions.
3. All life stages, one app
Premom is built for the TTC (trying-to-conceive) stage. Femora covers period, fertility, pregnancy, postpartum, and menopause in one app with one subscription, so it stays useful after you conceive - or if your goals change.
4. Encrypted at rest, no ad SDKs
Femora was built with AES-256-GCM encryption at rest from day one, ships no third-party ad SDKs in the app, and lets you wipe your account with one tap.
5. No pressure to buy test kits
Premom's model is tied to selling Easy@Home ovulation strips. Femora just tracks - there's nothing to buy beyond the subscription, and no upsell built into your fertility data.
When you should stick with Premom
We'd rather you stay with Premom than churn from Femora a month in. Stick with Premom if:
- •You rely on Premom's automatic Easy@Home OPK strip scanning (Femora logs OPK results manually)
- •You want a completely free app and are comfortable with the ad-supported model
- •You're mid-TTC-cycle and don't want to migrate your data right now
- •You already use Easy@Home products and like the integration
Built by Dr. Sapna Jadhav, women's health physician
Femora was founded by Dr. Sapna Jadhav - a practicing women's health physician based in Dubai - and a small engineering team. The "real expert chat" isn't marketing copy; it's the foundation of the product. Every clinical guideline, phase tip, and symptom response is shaped by an actual doctor who's spent her career in women's reproductive health.
Women's Health & FemTech
Frequently asked
Did Premom really share my data?
In May 2023 the FTC alleged that Premom (Easy Healthcare) shared users' health information - including data that could reveal fertility and pregnancy - with AppsFlyer, Google, and two Chinese analytics firms, without proper consent. The company settled, paying $200,000 in total penalties. They've made changes since, but the record is public.
Is Femora better than Premom for TTC?
For raw ovulation-test-strip scanning, Premom is purpose-built and Femora doesn't match it. For everything around TTC - cycle prediction, fertility signs, a real expert to ask, and continuity into pregnancy - Femora is broader, and it doesn't monetize your data.
Is Premom safe to use now?
Premom has made changes since the 2023 settlement. Both apps are usable today. Femora's structural advantage is that as a paid-only app it has no advertising incentive to share your data in the first place.
Is Femora free?
Femora has a 7-day free trial (card required, cancel anytime), then $2.99/mo or $29.99/yr. Premom is free but ad-supported and sells test kits.
Can I use Femora on iPhone and Android?
Yes. Native iOS and Android apps. One subscription covers both.
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Try Femora free for 7 days
Real expert chat. Encrypted at rest. All life stages in one app. $2.99/mo after the trial. Cancel anytime.
Or subscribe directly from the web and download the app after.