Looking for a Ovia alternative?
Femora is the private, ad-free alternative to Ovia - no employer data-sharing, real human expert chat, and every life stage in one app.
7-day free trial · $2.99/mo or $29.99/yr · cancel anytime
The 30-second version
- Ovia's consumer app is free but ad-supported; its premium coaching is unlocked through your employer or health plan. Femora is paid-only at $2.99/mo, no ads.
- Ovia is owned by Labcorp and is distributed as three separate apps (Fertility, Pregnancy, Parenting). Femora is one app for every life stage.
- Ovia's premium version can share data with your employer's health plan (with opt-in). Femora has no employer relationship at all.
- Ovia's human coaching is gated behind employer sponsorship. Femora includes real expert chat for every subscriber.
- Both track cycles and pregnancy well. Femora adds menopause, medication reminders, and encryption at rest.
Femora is the private, ad-free alternative to Ovia - no employer data-sharing, real human expert chat, and every life stage in one app.
About Ovia: Ovia (originally Ovuline) launched in 2012 and is now owned by the diagnostics company Labcorp. It is distributed largely as an employer and health-plan benefit across three apps - Ovia Fertility, Ovia Pregnancy, and Ovia Parenting.
Femora vs Ovia - side by side
No tricks, no asterisks. Updated 2026.
| Feature | Ovia | Femora |
|---|---|---|
| Price Free health apps monetize attention & data | Free (ads) / employer premium | $2.99/mo (no ads) |
| Ads in the app | Yes (consumer version) | ❌ (none) |
| Owned by | Labcorp (diagnostics company) | Independent indie team |
| Data shared with employer / health plan | Possible in sponsored version (opt-in) | ❌ (no employer relationship) |
| Real human expert / coaching | ✅ but only if your employer sponsors it | ✅ (included for every subscriber) |
| Period & cycle tracking | ✅ | ✅ |
| Pregnancy week-by-week | ✅ (strong) | ✅ |
| Parenting / baby tracking | ✅ (separate Ovia Parenting app) | ❌ (not covered) |
| Menopause / perimenopause | ❌ | ✅ |
| Number of apps you need | Up to 3 (Fertility, Pregnancy, Parenting) | 1 |
| Medication reminders | Basic | ✅ (pill packs, refill alerts, vacation mode) |
| Encrypted at rest | Unclear | ✅ (AES-256-GCM) |
| Mozilla 'Privacy Not Included' | Flagged | Not flagged |
Prices and features sourced from each app's official site, 2026. Last verified by Femora team.
Several reasons people switch
Real reasons, not marketing fluff.
1. No ads, and you're not the product
Ovia's consumer app is free and ad-supported - which means it builds an advertising profile on you. Femora is paid-only by design: no ads, no ad SDKs, no data brokering. You pay $2.99/mo, and that's the whole business model.
2. Your employer is never in the loop
Ovia is often handed out as an employer or health-plan benefit, and its sponsored version can share data with your plan when you opt in. Femora has no employer relationship whatsoever - your cycle data is yours, full stop.
3. Real expert chat for everyone, not just sponsored users
Ovia's human coaching is a genuine feature - but it's usually gated behind employer sponsorship. Femora includes a certified health expert you can text in-app for every subscriber, at $2.99/mo.
4. One app, every life stage
Ovia splits fertility, pregnancy, and parenting across three separate apps, and stops before menopause. Femora is one app and one subscription from your first period through perimenopause and menopause.
5. Privacy you can verify
Mozilla's 'Privacy Not Included' guide has flagged Ovia over its data practices. Femora ships AES-256-GCM encryption at rest, zero third-party ad SDKs in the app, and one-tap full account deletion.
When you should stick with Ovia
We'd rather you stay with Ovia than churn from Femora a month in. Stick with Ovia if:
- •Your employer or health plan sponsors Ovia Premium and you value the free coaching benefit
- •You want Ovia's parenting and baby tracking, which Femora doesn't cover
- •You're deep into Ovia Pregnancy and happy with its content
- •You're comfortable with the ad-supported consumer model
Built by Dr. Sapna Jadhav, women's health physician
Femora was founded by Dr. Sapna Jadhav - a practicing women's health physician based in Dubai - and a small engineering team. The "real expert chat" isn't marketing copy; it's the foundation of the product. Every clinical guideline, phase tip, and symptom response is shaped by an actual doctor who's spent her career in women's reproductive health.
Women's Health & FemTech
Frequently asked
Is Femora better than Ovia?
It depends on how you use Ovia. If your employer sponsors Ovia Premium and you like the free coaching, that's hard to beat on price. If you use the free consumer version, you're getting ads and an advertising profile - and Femora is ad-free, covers more life stages, and includes expert chat for $2.99/mo.
Does Ovia share my data with my employer?
In the employer-sponsored version, Ovia can share certain data with your employer's health plan and its business associates, and it asks you to opt in for specific purposes. The free consumer version is ad-supported and builds an advertising profile. Femora has no employer relationship and shows no ads.
Is Ovia free?
The consumer apps are free and ad-supported. Premium tools (like coaching) are unlocked through a sponsoring employer or health plan. Femora is paid-only: a 7-day free trial, then $2.99/mo or $29.99/yr.
Can I import my Ovia data?
Re-entering your past period start dates in Femora's onboarding takes about 5 minutes - that's all the prediction algorithm needs. There's no automated Ovia import today.
Can I use Femora on iPhone and Android?
Yes. Native iOS and Android apps. One subscription covers both.
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Try Femora free for 7 days
Real expert chat. Encrypted at rest. All life stages in one app. $2.99/mo after the trial. Cancel anytime.
Or subscribe directly from the web and download the app after.